Many companies have had to face the use of marketing automation in recent years. Whether these companies fully understand the advantages of it or not, it is now a critical part of their business. With the constant transformation of the...
Dynamic ads allow a business to automatically show the right services or products to people who have previously expressed interest in similar services. There are endless benefits when it comes to utilizing dynamic ads, ultimately broadening the scope of a...
Customer traffic, whether physical or digital, powers the engine of retail. In order to drive sales, it’s important to move that traffic.In the status quo, people use the Internet or social media to gather information before purchasing. This is most...
In my experience as a marketing manager, I have seen how businesses have successfully applied B2B strategies. However, I have also seen several B2B companies replicating B2C models to capture leads. From my point of view, this is a mistake.Perhaps...
