Dynamic ads allow a business to automatically show the right services or products to people who have previously expressed interest in similar services. There are endless benefits when it comes to utilizing dynamic ads, ultimately broadening the scope of a business’ marketing techniques and sales.
How is it done?
Businesses can begin their journey on dynamic ads by simply uploading their own product catalog-a list of the products to advertise- and setting up a campaign. This would only be done once, as the dynamic ads are based on the business’ product catalog, and the campaign will continue to run and offer products or services to possible clients as long as needed. Allowing a business to find the right people to sell to, utilizing up-to-date data on things like pricing and availability.
What are the main benefits?
Higher ROI
Showing the right services or products to people who have previously expressed interest in similar services leads to an increase in the conversion rate and ROI. Dynamic ads make it possible to show the right content to the right people.
Save time
There are endless benefits when it comes to utilizing dynamic ads. Businesses get to save precious time that would originally be spent on creating the “perfect” ad. Instead of manually entering data to provide a new ad, dynamic ads allow a business to create a dynamic ad template. Whichever product is detected to be interesting to a possible customer will be pulled into an already-made template, making this process more efficient.
Find relevant and a larger number of clients.
Dynamic ads will allow a business to detect whether a person could be interested in their product or not. Ads can then be programmed according to their interests in order to reach the wanted audiences. Additionally, with the changes on how people are searching for products, dynamic ads do a great job at keeping up with customer trends. This is because it allows a business to reach clients through a multitude of channels, such as apps, websites, and more.
Dynamic Ads examples
This is a Dynamic Ads campaign Biznaga Media ran for a client in the Mexican Caribbean. As you can see in the image, the Dynamic Ads showed the precise Suite (1 in the attached image) for the precise Hotel (2 and 4 in the attached image) the user left in their abandoned cart, along with a customized message with the check-in date (3 in the attached image) the user used for the booking. It is possible to add other customized variables such as the suite price, number of occupants, or any other specific variable used in the booking process.
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