Author: Antonio Navas

Customer traffic, whether physical or digital, powers the engine of retail. In order to drive sales, it’s important to move that traffic.In the status quo, people use the Internet or social media to gather information before purchasing. This is most...

In my experience as a marketing manager, I have seen how businesses have successfully applied B2B strategies. However, I have also seen several B2B companies replicating B2C models to capture leads. From my point of view, this is a mistake.Perhaps...